The first World Humanitarian Summit (WHS) takes place 23-24 May 2016, and the European Commission's Humanitarian Aid and Civil Protection department (DG ECHO) is there to support the European Union's humanitarian agenda for principled, effective humanitarian aid. ICF Mostra has been a reliable DG ECHO partner in preparation for this high-level event since late 2014, with support on many fronts, including creation of a promotional video that launched 10 days before the Summit.
The World Humanitarian Summit is the culmination of a global consultation process, with DG ECHO leading discussions in Europe. The objective is to identify solutions to reshape the humanitarian system, so it can efficiently address growing humanitarian needs to stand up for the world’s common humanity and find ways to prevent and reduce human suffering. As the world's largest donor, the European Union considers it a responsibility to seize every opportunity to make humanitarian assistance more effective and humanitarian work less dangerous. ICF Mostra is proud to support this important effort.
A two-year campaign by ICF Mostra raised awareness for the EU’s key messages, supported consultation conferences and prepared for the Summit itself. A dramatic promotional video we created aired ahead of the Summit: it highlights the European Union’s leading position as a humanitarian aid actor and calls for global partnership for principled, effective humanitarian action. Meanwhile, a core team of people developed the materials for the EU’s exhibition stand at the Summit. The stand covers six core policy areas or new initiatives of the EU’s humanitarian aid and civil protection work, and features brand new informational leaflets, interactive elements and videos – all developed by ICF Mostra.
Throughout our partnership, ICF Mostra created multimedia discussion tools such as infographics, a parallax website and social media banners, as well as a full colour brochure and several videos. We also performed public engagement services: enhanced media activities and tailored support materials for the four Network on Humanitarian Action (NOHA) roundtables. These activities promoted the EU’s position during the consultation phase and in the lead-up to the WHS.