Less stress = more success: campaign to tackle workplace stress


Throughout 2014 ICF Mostra worked with the European Agency for Safety and Health at Work (EU-OSHA) to develop multichannel activities which would promote their two-year campaign ‘Healthy Workplaces Manage Stress’. This campaign, the latest of EU-OSHA’s Healthy Workplaces Campaigns, has so far proved to be the most successful yet in terms of new partners recruited and media coverage.

Workplace stress is on the rise across Europe, in part due to the economic crisis, so EU-OSHA’s latest campaign was certainly timely and topical. ICF Mostra has capitalised on this interest by developing and executing a range of online and offline actions that would reach employers, employees and their representatives across Europe.

From Brussels, ICF Mostra runs the campaign secretariat, drafting press releases, weekly news articles, events items and partner profiles. What’s more, for the first time the Healthy Workplaces Campaign has a partner newsletter, written and put together by ICF Mostra’s team. And of course no awareness-raising campaign would be complete without social media, which ICF Mostra has been using to post daily campaign news on Facebook, Twitter and LinkedIn – resulting in an 18,000 increase in online followers of the European Agency.

But the action doesn’t stop there! Offline nearly 70 media relations activities have taken place in more than 20 European countries, all coordinated by ICF Mostra’s international partner agencies. Following briefing from ICF Mostra, these agencies have helped national ministries to organise, among others, press launches, interviews and journalist visits to help spread the campaign message at the local level.

All in all it was an extremely successful year on this new campaign and it looks set to continue in 2015 with ICF Mostra winning an extension to the contract to continue working with EU-OSHA on its communication activities. Here’s to a stress-free Christmas and a healthy New Year!

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