A video explaining how food technology in Europe meets the highest control standards to keep us safe and our food fresh and tasty has been created by ICF Mostra on behalf of the Directorate-General for Health and Food Safety (DG SANTE). The short video “Food Technology. For Food at its Best.” is currently playing at the EU Pavilion at Expo Milano and will be disseminated to stakeholders by our teams.
ICF Mostra scripted and designed the animated film, making sure to combine key messages of the European Commission with viewer-friendly visuals. Once the video was complete, we also shared the video with key stakeholders and via the European Commission’s social media profiles. The video has been uploaded to the European Commission’s Audiovisual Services tool and on EUtube, and further disseminated over the next few months.
The video, available in 24 languages, addresses the growing awareness of European consumers who have high expectations on the need for food to be fresh, safe and healthy, but who may not be aware of or feel confident in the food technology used to meet these expectations. The video is being shown at Expo Milano under the “Growing Europe’s Future Together for a Better World” theme.
Results on the video’s dissemination are expected in the fall.