Closing the loop: ICF Mostra promotes the circular economy


On 2 December, the European Commission launched a more ambitious circular economy package to stimulate Europe's transition towards a circular economy which will boost global competitiveness, foster sustainable economic growth and generate new jobs. ICF Mostra promoted the launch on behalf of the Directorate General for Environment (DG ENV) through media engagement and audiovisual productions.

Prior to the package’s launch, our teams produced a 5-minute video news release (VNR) composed of a one-minute animation clip explaining the concept of circular economy and two success stories of organisations involved in integrating circular economy services into their businesses and products. We also developed an all-inclusive multimedia press pack containing the VNR, 30 minutes of B-roll and DG ENV’s own material such as a press release and factsheets. This press pack was targeted at environmental, business and economic media throughout 8 EU countries and allows us to keep better track of who uses what material.

More media relations were involved when we organised a two-day senior editors briefing during which 8 journalists made two visits – one to a Brussels-based business (NNOF) that recycles office furniture into new furniture, and another to the Red Cross which used pieces of recycled furniture for a refurbished office space. In addition, journalists attended two briefings in the European Commission. During the briefings journalists spoke with technical experts and Commissioner for Environment, Maritime Affairs and Fisheries Karmenu Vella, and had the opportunity to do one-to-one interviews with Commissioner Vella. Throughout the two days, ICF Mostra provided a TV crew for journalists to use, allowing them to get footage unique to their story.

The promotion phase of the circular economy revised package will continue through March 2016, during which ICF Mostra plans to track reports produced on the topic and produce more factographs and an op-ed for DG ENV.


Video to download from TVLinkEurope

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