The Open Days, European Week of Regions and Cities, is co-hosted by the European Commission and the Committee of the Regions and has become one of the biggest institutional event in Brussels to date. ICF Mostra is supporting the Directorate General for Regional and Urban Policy (DG REGIO) to pull off the 4-day combination of Open Days, Urban Days and the REGIOStars Award Ceremony. Months of preparation have gone into this occasion, which holds from the 12th until the 15th of October and gathers together more than 7,500 participants.
Several teams at ICF Mostra, together with our project partner Destrée Organisation, have been involved in the Open Days preparation and are ensuring the smooth running of the events. As part of event management, we provided advice on better session structure and we coordinate and facilitate participants to meet in different venues throughout Brussels, on different days, to discuss different topics. We have arranged for speakers for numerous events, and have invited 130 journalists from all around Europe to cover the events and do interviews during workshops. Finally, social media management is occurring during the four days so that live Tweets and Facebook posts can be uploaded by EU officials.
Other teams have been involved in preparing for the REGIOStars Awards ceremony which took place on Tuesday, 13 October. A brochure of the finalists was written, designed and translated, and a PowerPoint presentation shown during the ceremony was prepared. There has also been an ‘EU in my REGION’ photo competition running for the 4th year in a row. This competition aimed at generating interest in EU-funded projects throughout the EU and pre-accession countries. An app was created by ICF Mostra as a submission platform, to which more than 500 people uploaded photos for evaluation. Three winners have been chosen and came to Brussels for the REGIOStars Awards ceremony. They each received a printed copy of their photo and got recognition on the European Commission Facebook page.
The Open Days was created in 2003 and gathers EU, national, regional and local leaders, funds' managers, and final beneficiaries to discuss the challenges and opportunities of mobilising EU Cohesion Policy funding for bottom-up growth projects. This is the 4th year that ICF Mostra has been involved in coordinating this key event on EU Regional Policy.